Search for topics, projects, case studies and hit enter to search

Change of leadership at Core

Core Projects are delighted to announce the appointment of Nicki Hay and James Thomas to the roles of Co-CEOs.

The new roles signify an exciting new phase for Core, who despite the events of 2020, have gone from strength to strength as a business. The Co-CEO structure is not one ever seen within the property industry, and is the domain of only the most innovative and market leading businesses. Critical to its success is an understanding of when to make decisions together and individually, whilst always working towards achieving a shared vision. James and Nicki for a long time now have operated as a tight knit team, in lock step and with shared views on culture, business and Core’s continued evolution as a business.

“Any role within Core is extremely important, so supporting the team and business in this big new role is such an exciting honour and milestone. I’m so lucky to have such a brilliant Co-CEO who over time hasn’t just become an incredible business partner, but a trusted friend, advisor and who has been someone who wasn’t afraid to back in my not so traditional trains for thought that have helped make Core what it is today.” Nicki Hay

At just 5 years old, the business is the selling agent for the largest masterplan communities in Greater Melbourne as well as Greater Geelong. Despite deep challenges across the property industry, Core has seen the lowest fall over rate amongst its competitors this year; the company’s long-term focus on people and nurturing quality leads being the key attributing factor to this success.

“As Leaders of a business our job is to serve those we work with and I cannot think of anyone within our organization that has done more for our people than Nicki. Nicki is one of the most brilliant minds within our space challenging the status quo and strengthening our position as market leaders. Our culture, brand, and excellence in delivery is a direct result of Nicki’s efforts and vision. In combining our roles as Co-Ceo’s the day-to-day operation of Core will not change; this structure is to recognize & reflect the way our business has and will continue to be run moving forward.” James Thomas

Steve Hay, Acquisitions Director, will continue to strategically challenge and act as a sounding board for the Co-CEO’s.  As a high profile and respected member of the property industry, his experience, deep understanding and vision for Core is something that James and Nicki will continue to draw on.

“I am a strong believer in the Co- CEO role. Core Projects’ transition from start up to medium sized business has been exciting and challenging. Credit to the whole team must be acknowledged. James and Nicki’s complimentary skills and teamwork will continue to provide the strong foundations for this growth and success. It is also exciting to see them regularly being consulted by industry groups and consultants as industry leaders. So congratulations to both with the appointment and let’s keep moving forward.” Steve Hay